The Impact of Image

Don't you just hate it when a client comes to you and presents a project that they want to produce and they explain to you that they only have enough budget for design and printing. They have nothing for photography or illustration. What's the point? It's kind of like building a house without a roof - it's got windows and has a foundation but it won't last long and needless to say is useless.

I can't express enough how important imagery is for any project. While there are lot of options utilizing stock these days they is still no substitute for shooting or illustrating for the actual project. I've heard many times, "Oh don't worry, Jane here is a photographer". Really, than why is Jane answering your phones. There is a reason that professional photographers get paid for what they do, simply put - it's not that easy. Sure I can come up with some brilliant ideas for a project and have an idea of how I envision a photo looking, but just because I have digital camera doesn't mean I can shoot photos.

The photos when shot properly will perfect the concept and in turn make the piece effective. Why spend the money at all if you aren't willing to get decent photography or illustration? Keep the money and throw a party, it might have a better result. Now when the budget for photography or illustration is considered the outcome can be outstanding. Regardless of what the project is imagery is going to make or break it. So next time you want to produce an amazing piece remember to add in the budget for photography and/or illustration. Your designer/agency will thank you, as will your boss for producing such an amazing piece.